Strange drones as a viral campaign?

For awhile now people have been suggesting that this whole strange craft drone thing is some kind of viral advertising campaign, a few of which I saw suggested were for halo 3 and the Transformers movie. Nothing I've seen of Halo 3 suggests that it is anyway related to the drones, Transformers has come and I haven't come across anything to say it relates to the drones apart from maybe the Cloverfield trailer shown before the movie.

Which is pretty interesting because this Cloverfield(working title) movie is cloaked in secrecy, no one seems to know exactly what the movie is about, but as with Transformers theirs more than meets the eye. The trailer for Cloverfield seems to have clues in it, as a result people have been lead to this site slusho.jp, which is a really annoying site, but there may be more clues on it to lead to somewhere else on the web.

Another mysterious online brain teaser is ethanhaaswasright.com, the characters that can be found here seem very similar to the drone markings, but they aren't the same, after completing the puzzles presented you get an email sign-up form that tells ya to check back on the 1st of august. As with cloverfield people have also been able to find sites through some Internet detective work such as this site ethanhaaswaswrong, but maybe that's just someone trying to mooch of it.

Both of these cryptic promotions are very compelling and I think they suit the drone thing well, but I haven't seen anything definitive to link them to each other.

The thing with the drones is that you have these witnesses with photos, then you have someone who seems credible come forward with documents that kind of prove that what these witnesses saw were real, they just seem to real to be true. If the whole thing is real, well then, we're gonna have some great technology to play with.

So if the drone thing is a viral campaign, what can learn from Cloverfield and ethanhaaswasright, if it is similar maybe there are clues that people haven't been looking for, could be a sign of a failed viral campaign if no one is looking, does the evidence lead anywhere else? where could it go from here? could it be just a flat out hoax or could it be real?

I don't know, the drone thing is getting a little stagnant now, which could indicate that it isn't a campaign because with the other two they lead you to a point that keeps ya on your toes, you know there's more and you gotta figure it out, with the drones no such luck.